The Best Instagram Hashtags & Growth Strategies Of 2020

Instagram hashtags are still an effective way to get more eyes (and engagement!) on your Instagram posts in 2020.

A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow your account!

This ultimate guide to Instagram hashtags will help you understand everything you need to know about using hashtags to get more followers, improve your posts’ engagement rates, and build a community around your business.

Ready to learn how to use Instagram hashtags strategically and what steps you need to take to implement an effective hashtag strategy? We bet you are!


Why Instagram Hashtags Are Important 

Instagram has gone through a lot of changes since its initial release in 2010. But through it all, one thing has remained consistent: the importance of Instagram hashtags.

Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram. And this can translate into more engagement, more followers, and more customers for your business.




Like on Twitter and other social media platforms, Instagram hashtags work by organizing and categorizing photo and video content.

If you have a public Instagram account and add a hashtag to a post, that post will be visible on the corresponding hashtag page (it’s basically a directory of all the photos and videos that were tagged with that hashtag).




Since hashtags are used with an intent to discover content, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before.

For example, a food blogger might post a picture of a gorgeous smoothie bowl, and then use the hashtags #superfoods, #cleaneating, and #vegansofig when it’s uploaded to Instagram.




By using these three hashtags, the image is cataloged so other Instagram users who enjoy healthy foods can easily find it.

A few things to keep in mind:

  • When people with private profiles tag posts, they won’t appear publicly on hashtag pages

  • Numbers are allowed in hashtags. However, spaces and special characters, like $ or %, won’t work.

  • You can only add hashtags to your own posts. You can’t tag other people’s photos/videos.

  • You can use up to 30 hashtags on a post and 10 on a story.


The Top 50 Instagram Hashtags of 2020

While using ultra-popular hashtags isn’t always the best strategy for getting more engagement on your posts and stories (we’ll explain this more below), here is an up-to-date list of the top 50 Instagram hashtags of 2020:

  1. #gym

  2. #summer

  3. #workout

  4. #autumn

  5. #model

  6. #instapic

  7. #happiness

  8. #motivation

  9. #life

  10. #cool

  11. #hot

  12. #music

  13. #hair

  14. #instamood

  15. #beauty

  16. #landscape

  17. #repost

  18. #ootd

  19. #photography

  20. #inspiration

  21. #design

  22. #beautiful

  23. #bestoftheday

  24. #makeup

  25. #instagram

  26. #fit

  27. #l4l

  28. #goals

  29. #style

  30. #swag

  31. #health

  32. #nyc

  33. #funny

  34. #healthy

  35. #friends

  36. #blogger

  37. #photo

  38. #food

  39. #fun

  40. #happy

  41. #artist

  42. #pink

  43. #instagood

  44. #me

  45. #f4f

  46. #fitfam

  47. #cute

  48. #followforfollow

  49. #pretty

  50. #art

The Top 50 Instagram Hashtags of All Time

  1. #love

  2. #instagood

  3. #photooftheday

  4. #fashion

  5. #beautiful

  6. #like4like

  7. #picoftheday

  8. #art

  9. #happy

  10. #photography

  11. #instagram

  12. #followme

  13. #style

  14. #follow

  15. #instadaily

  16. #travel

  17. #life

  18. #cute

  19. #fitness

  20. #nature

  21. #beauty

  22. #girl

  23. #fun

  24. #photo

  25. #amazing

  26. #likeforlike

  27. #instalike

  28. #selfie

  29. #smile

  30. #me

  31. #lifestyle

  32. #model

  33. #follow4follow

  34. #music

  35. #friends

  36. #motivation

  37. #like

  38. #food

  39. #inspiration

  40. #repost

  41. #summer

  42. #design

  43. #makeup

  44. #TBT

  45. #followforfollow

  46. #ootd

  47. #family

  48. #l4l

  49. #cool

  50. #igers

The Different Types of Instagram Hashtags

Understanding the different types of hashtags and their corresponding audiences is key to developing an effective Instagram hashtag strategy:

#1: Community Hashtags

Community hashtags are hashtags that connect like-minded users around a specific subject. They’re a great way to connect with others, improve the searchability of your posts, gain followers, and grow your own community.

Here are 9 different types of community hashtags you can use for your business:

  1. Hashtags indicating your product or service, like #sweater or #coffeeshop

  2. Hashtags indicating your niche in your industry, like #weddingphotographer or #travelphotographer

  3. Hashtags for Instagram communities in your industry, like #bakersofinstagram or #foodiesofinstagram

  4. Hashtags for special events or seasons, like #whiteday or #nationaldonutday

  5. Hashtags using location, like #pastrynyc, #madeintoronto, or #sydneysweets

  6. Daily hashtags, like #mondaymotivation, #tuesdaytip, or #wellnesswednesday

  7. Hashtags with phrases relevant to what you do, like #becreative or #bakerylove

  8. Hashtags with acronyms, like #qotd (quote of the day) or #ootd (outfit of the day)

  9. Hashtags with emojis, like #👟 or #🌞

We recommend using a variety of hashtags on your posts and stories so your posts can reach different communities. For instance, if you have a bakery in NYC, you can use #nycbakeries to reach those looking specifically for bakeries in NYC, but also use #bakerslife for those who are interested in your day-to-day life as a baker.



The best way to find these community-oriented hashtags is by looking to see which hashtags your audience or favorite accounts are already using.

If you’re thinking about creating your own community hashtag, remember that the narrower the scope of the hashtag, the more engaged the users tend to be. Don’t be afraid to find a niche interest or topic that you’d like to build an Instagram community around.

#2: Branded Hashtags

A branded hashtag is a hashtag that’s unique to your company when using Instagram for business.

It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Or it can be a hashtag that has nothing to do with your brand name but everything to do with your brand identity!

While community hashtags are meant to increase the reach of your message, branded hashtags are designed to connect themes for you and your audience. They can be used to promote a campaign or collect user-generated content (UGC).

For example, the “natural” sneaker company @allbirds uses the hashtag #weareallbirds to drive awareness around their brand by giving their followers a place to share relevant content.


Getting your Instagram followers to use your branded hashtag in their posts and stories is key to getting discovered on Instagram by new audiences. Once you create your hashtag, remind customers they can use your business’ hashtag by sharing it on your stories or calling it out in your captions. This way, your followers can tap the hashtag and see other posts about your business. It’s also a good idea to follow your branded hashtag to keep track of new content that’s being shared! #3: Campaign Hashtags While branded and community hashtags are meant to last, campaign hashtags are usually shorter-term and run for just a few days, a season, or a year. The reason campaign hashtags are shorter-term is that they’re usually tied to specific campaigns, like new product launches, special events, or partnerships.

For example, @tezzaapp recently used the hashtag #12daysoftezzaapp to promote a holiday campaign.


How to Find the Best Instagram Hashtags for Your Account

When used correctly, Instagram hashtags can help you grow your reach, get more engagement, and attract more followers.

But in order to be successful with hashtags, you need to be strategic about what hashtags you use and when you use them.


While the most popular hashtags on Instagram have been used millions of times, that doesn’t mean you’re going to get a ton of likes and comments simply by adding#love,#happy, or#dogto your posts.

Instead of using the most popular Instagram hashtags, it’s better to find and use hashtags that are smaller, more niche, and have an engaged audience that’s relevant to your industry.

So, how can you find these cool, creative, and community-oriented hashtags?

The best way is to look and see what Instagram hashtags your audience, competitors, and industry leaders are already using.

We’ve noticed that the more niche the topic, the more conversations users are having around it, so it pays off to really hone-in on a topic or theme. And you’d be surprised by how niche hashtags can get!

For example, let’s say you’re posting a photo of a French Bulldog. Instead of just tagging #dogstagram (over 15 million posts), you could also tag #frenchie (over 5 million posts) and #squishyfacecrew (over 1.3 million posts) to reach a more targeted audience of people who really love French Bulldogs. This is the best way to get a lot of targeted engagement on your posts!

Here are 5 ways to find the best Instagram hashtags for your account:

#1: Use Later’s Hashtag Suggestions Feature

If you need some help finding niche and industry-specific hashtags then you may want to check out Later’s Hashtag Suggestions feature.

Hashtag Suggestions works by automatically finding relevant hashtags for your posts based on other hashtags that you use.


For example, let’s say you’re posting a photo of a beautiful bedroom to promote your business that sells linens. All you have to do is know one relevant hashtag (like #livesimply), put it into Hashtag Suggestions, hit “Suggest,” and the feature will immediately generate 30 other hashtags, sorted by relevance.

You can then pick and choose which of these hashtags to add you to your post. All you have to do is click “Insert Hashtags” and they’ll be added to the end of your caption.



You can then pick and choose which of these hashtags to add you to your post. All you have to do is click “Insert Hashtags” and they’ll be added to the end of your caption.


#2: Research Your Audience

Throwing random hashtags at the end of your Instagram posts isn’t going to grow your audience. Instead, find out what hashtags your audience is using and see which ones fit the content that you’re publishing.

Your hashtags should be relevant and contain keywords that your audience is actually searching for.

#3: Research Your Competitors

It’s always smart to find out what hashtags your competitors are using. By doing so, you can determine which hashtags provide the most engagement.

While it may not be your intention to compete on those hashtags, you could still end up figuring out what your potential customers are talking about and which hashtags they’re using. And maybe you’ll discover new hashtags to add to your repertoire!

#4: Research Industry Leaders

One of the best ways to find relevant hashtags is by following Instagram influencers that have the same (or similar) target audience as you.

Every industry has its respective key influencers. Find out who these people are in your niche and use their posts as inspiration. These people are already well-established with your target audience, so why not learn from the best?

#5: Find Related Hashtags

Surveying the landscape of trends that are relevant to your own hashtag is an easy and effective way to grow your community.

Simply type your hashtag into the app’s search bar, and then select “tags” from the dropdown menu. You’ll then be able to see all of the top hashtags that are closely related to your own hashtag, revealing additional ways to reach, monitor, and engage with your community.

You can also browse through posts containing a hashtag you’re already having success with. Do you see a trend of any other common hashtags that could be included in future posts? If yes, write them down.

How to Organize Your Instagram Hashtags

It used to be that the best way to organize your hashtags was with a spreadsheet. You would create an Excel sheet with headers like “hashtags,” “category,” “# of posts,” and more, and then actively fill it out as you found new effective hashtags.

Thankfully, there’s a much better way.

By using Later’s Saved Captions feature, you can create multiple hashtag lists based on your frequently used hashtag categories, all from your Later account.

For example, let’s say you run a travel brand and often post photos of beautiful locations around the world. Instead of trying to remember (or find) relevant hashtags for every post, you can use Saved Captions to keep them all organized, so you can quickly add them when scheduling in the future.

If you want to schedule a photo of a beach in San Diego, since you’ve already saved hashtags for different categories, you can we can insert relevant hashtags for beaches, California, travel, and San Diego with just the click of a button!

After you’ve written your caption, just click on “saved captions” and then click on the appropriate hashtag list to instantly add those hashtags to your caption.


We hope this helps!


This Article in its entirety was written by Benjamin Chacon.

Original Article Found Here: https://later.com/blog/ultimate-guide-to-using-instagram-hashtags/

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